Chopard Ice Cube – Minimalism & Responsible Luxury

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Ice Cube: ‘Sculpted by Light’ – A Radiant New Campaign

Chopard celebrates the purity and modernity of its Ice Cube collection through the new "Sculpted by Light" campaign, starring Bella Hadid and captured by fashion photographer Charlotte Wales. Set against an abstract urban backdrop, where city reflections merge with the brilliance of the jewelry, this campaign perfectly illustrates the harmony between light and fine jewelry.

Draped in Chopard’s flaming cubes, Bella Hadid moves through a mirror-like world, where the illuminated windows of skyscrapers blend seamlessly with the radiance of Ice Cube jewelry.This hypnotic atmosphere reveals a fascinating interplay between shadow and light, further emphasizing the collection’s perfect geometry and contemporary aura.

An Architectural Design Inspired by Geometric Perfection

Launched in 1999 by Caroline Scheufele, Co-President and Artistic Director of Chopard, the Ice Cube collection is built around a unique motif: the cube. Its minimalist design is deeply rooted in Bauhaus principles, where simplicity and functionality take precedence.

With its clean, graphic lines, Ice Cube transcends traditional jewelry by borrowing elements from modern architecture. The repetition of the cube motif echoes the silhouettes of skyscrapers, bringing a contemporary and avant-garde dimension to each piece. This meticulous design allows the jewelry to play with light, creating an unparalleled brilliance.

Exceptional Craftsmanship and Light Reflection

Beneath its apparent simplicity lies a remarkable level of craftsmanship. After more than six years of research and development, Chopard perfected a precision milling technique, ensuring that each cube is sculpted with perfectly symmetrical, crisp edges.

Each piece is finished with a mirror polish, meticulously achieved by hand to maximize light reflection. This artisanal technique guarantees optimal brilliance, transforming each jewel into a true light reflector. The hand-set diamonds further enhance this effect, capturing and reflecting light in an infinite dance of luminosity.

A Unisex, Timeless, and Versatile Collection

From rings and bracelets to pendants and earrings, the Ice Cube collection adapts to every style and occasion. Its structured, minimalist design makes it perfect for both men and women, whether worn alone or stacked for a bold statement. More than just jewelry, Ice Cube becomes an extension of one’s style, subtly enhancing any silhouette with sophistication and elegance.

The latest variations explore different gold tones—white, rose, and yellow—with or without diamond pavé, allowing everyone to find the perfect piece to match their personality and aesthetic.

Chopard’s Ethical Commitment: Sustainable Fine Jewelry

A pioneer in responsible luxury, Chopardhas made the Ice Cube collection a symbol of its environmental commitment. In 2017, the Maison decided to use 100% ethical gold for the production of these pieces—an initiative that was later extended to all of its fine jewelry and watch collections.

With its in-house foundry, Chopard ensures full traceability and adheres to the highest ethical standards. Ice Cube is the embodiment of a new era in jewelry—where contemporary design, exceptional craftsmanship, and sustainable practices come together to redefine modern luxury.