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Watches
Tank Must de Cartier XL Model Watch
41 mm steel case, self-winding movement, steel bracelet
5,800 €Santos-Dumont de Cartier Watch Small Model
38 mm steel case, quartz movement, leather strap
4,200 €Breitling Super Chronomat B01 44 watch
44 mm steel case, self-winding movement, rubber strap
9,550 €Omega Chronoscope Chronograph Co-Axial Master Chronometer Watch
43 mm steel case, self-winding movement, leather strap10,000 €Omega Diver 300M Chronograph Co-Axial Master Chronometer Watch
44 mm steel case, self-winding movement, rubber strap9,000 €Blancpain Fifty Fathoms Bathyscaphe Watch
43.6 mm ceramic case, self-winding movement, fabric strap14,850 € -
Jewelry
Messika Wedding Ring Size 52 Diamond Paved Yellow Gold Move Joaillerie
yellow gold, white diamond
4,100 € - Our stores
Gold in Jewelry and Watchmaking: A Precious Metal with Many Facets

From the treasures of the pharaohs to the most modern creations, gold has transcended all eras. In the world of high jewelry and watchmaking, this precious metal continues to fascinate with its unmatched beauty and brilliance. Gold has always fascinated with its shine, rarity, and timelessness. A symbol of luxury and elegance, it holds a special place among precious metals and remains the material of choice for creating exceptional jewelry and watches. But did you know that gold comes in various shades, each with its own history and character?
From watches to earrings, through wedding bands and engagement rings, we select gold creations from the greatest jewelry and watchmaking houses, blending tradition and innovation. Discover the different shades and alloys of this noble metal and find the gold watches or jewelry that will enhance your style.
Yellow Gold: The Shine of Timeless Classicism
Yellow gold is undoubtedly the most iconic form of this precious metal. Its warm and luminous hue comes from an alloy of pure gold, silver, and copper, giving it optimal strength while preserving its natural shine.
Highly prized in jewelry, it is the essence of timeless collections from houses like Chopard, Messika, and Chaumet, which use it for rings, bracelets, and necklaces of pure and minimalist elegance.
In watchmaking, yellow gold is also a must, adorning the most prestigious models from Omega, IWC, and Jaeger-LeCoultre. A yellow gold watch represents the ultimate refinement and transcends generations without ever losing its brilliance.
White Gold: Modernity and Purity
White gold, with its pure brilliance and discreet luminosity, embodies subtle modernity, perfect for highlighting diamonds and gemstones. Unlike yellow gold, it is obtained by alloying pure gold with metals like palladium or nickel, before being coated with a thin layer of rhodium, which gives it its immaculate shine.
In jewelry, it is particularly appreciated for showcasing diamonds and precious stones. White gold creations from Messika, Chaumet, and Chopard are thus of absolute elegance, perfect for those seeking a touch of modernity.
In watchmaking, white gold adorns the most refined models from Breguet, Cartier, and Chopard, offering a subtle and luxurious alternative to more traditional hues.
Rose Gold: Warmth and Trend
Warm and romantic, rose gold has become a staple in recent years. Its subtly coppery hue comes from an alloy of pure gold and a higher proportion of copper, giving it this unique and enchanting shade.
Perfect for modern and feminine jewelry, it is celebrated by houses like Repossi, Messika, and Chaumet, which incorporate it into bold and contemporary collections.
In watchmaking, Omega, Rolex, and Breitling offer rose gold models that blend tradition and modernity, appealing to watch enthusiasts with refined and contemporary designs.
Black Gold: Exclusivity and Boldness
Less known but increasingly popular, black gold is a modern and mysterious variation of classic gold. It is obtained through specific treatments, such as black rhodium or controlled oxidation, which give it a dark and intense hue.
Used in exclusive collections, it is the domain of those who appreciate avant-garde jewelry and watches. Watchmakers like Hublot and Zenith explore this material for resolutely contemporary and daring timepieces.
Ethical Gold: A Responsible Choice for Sustainable Luxury
In a world where ecological awareness is becoming more important, ethical gold has become a preferred choice for those who wish to combine luxury with responsibility. Ethical gold comes from controlled supply chains, ensuring that extraction and production comply with strict human rights, labor conditions, and environmental preservation standards. These practices help reduce the negative impacts of mining, often associated with pollution and deforestation.
More and more high jewelry and watchmaking houses, such as Chopard, have chosen to source ethical gold, proving that it is possible to create exceptional pieces while adhering to rigorous ethical standards. For example, Chopard launched its "The Journey to Sustainable Luxury" initiative, guaranteeing that 100% of the gold used in its creations comes from responsible and traceable sources. This strong commitment reflects a new generation of consumers who seek not only elegance but also a positive impact on the planet.
Recycled Gold: Preserving Natural Resources
Recycled gold is another pillar of the modern watchmaking and jewelry industry, helping to reduce the exploitation of natural resources and providing a more sustainable alternative to gold extracted from mines. This process involves recovering gold from used jewelry or watches, which is then melted and purified for reuse in new creations. Recycled gold retains all the qualities of new gold while avoiding the environmental damage caused by mining.
Houses like Omega have made significant strides in incorporating recycled gold into their collections, demonstrating their commitment to the responsible luxury movement. Through these initiatives, recycled gold offers an elegant and ethical solution, allowing for the prolonged life of this precious metal while reducing its ecological footprint. By choosing creations made from recycled gold, luxury watch and jewelry enthusiasts can rest assured that their investment contributes to a more environmentally conscious future without compromising aesthetics or quality.
The choice of an ethical gold jewelry piece or watch is much more than just an aesthetic decision. It reflects a commitment to sustainable luxury that respects both humans and nature. This is why AUBERI takes pride in offering creations made from ethical and recycled gold, ensuring that each customer can find an exceptional piece while knowing their purchase contributes to a virtuous cycle. This is how one can combine refinement, beauty, and ecological consciousness in the world of luxury.
How to Choose the Right Type of Gold for You?
The choice of gold type for your watches or jewelry collection depends on several factors: your personal style, the occasion, and of course, your commitment to responsible and sustainable practices. Here are some tips to help you find the piece that perfectly matches your expectations while respecting your values.
Yellow Gold: For Classic and Timeless Elegance
If you’re looking for a piece that transcends generations without losing its splendor, yellow gold is the ideal answer. Its warm and luminous hue, symbolizing refinement, pairs perfectly with classic and timeless designs. Perfect for an engagement ring or a prestigious watch, yellow gold blends beautifully with precious stones like diamond or sapphire.
Recommended for: Those who favor traditional elegance and timelessness. Choose yellow gold creations if you want a piece that remains precious over the years.
White Gold: For Discreet and Brilliant Modernity
If you're seeking a more modern and sophisticated piece, white gold is an excellent choice. Its pure, subtle shine enhances precious stones, especially diamonds, and suits contemporary designs perfectly. White gold is also ideal for high-end watches, adding a touch of luxury while remaining understated.
Recommended for: Those who appreciate modernity and purity while desiring a discreet yet luxurious look. Perfect for minimalist designs or jewelry that showcases sparkling stones.
Rose Gold: For Trendy and Feminine Style
If you are drawn to soft and warm tones, rose gold is the perfect shade. This metal, with its delicately coppery hue, has seen a resurgence in popularity in recent years due to its warmth and romantic appeal. Rose gold fits beautifully into bold and modern collections, whether for jewelry or watches with a contemporary spirit.
Recommended for: Those who seek a touch of tenderness and femininity while staying on trend. Ideal for modern jewelry or watches that blend tradition with innovation.
Black Gold: For a Bold and Unique Look
If you're searching for a bold and avant-garde piece, black gold will offer you a modern and mysterious aesthetic. This rare and unique metal is often used for limited-edition and exclusive creations. It’s perfect for those who want to step outside the ordinary and choose a style that is both chic and daring.
Recommended for: Those who want a unique and avant-garde piece. Black gold is ideal for extraordinary creations and exceptional watches with a modern and innovative design.
Ethical and Recycled Gold: A Responsible and Sustainable Choice
Finally, if you care about sustainability and ethical values, choose ethical or recycled gold. These materials allow for the creation of exceptional jewelry and watches while respecting the environment and human rights. By opting for pieces made from recycled gold or from responsible supply chains, you support more eco-friendly and sustainable practices. It’s a perfect choice for consumers looking to reduce their ecological footprint while enjoying luxury pieces.
Recommended for: Those who want to combine beauty, luxury, and responsibility. Ideal for those committed to investing in ethical and sustainable creations.
The choice of gold type is ultimately a matter of taste, style, and personal values. Whether you’re drawn to the timeless elegance of yellow gold, the discreet modernity of white gold, the warmth of rose gold, the boldness of black gold, or the ecological commitment of ethical gold, each precious metal offers its own unique beauty.
At AUBERI, we offer a selection of refined pieces where each type of gold is highlighted in an exceptional way, while adhering to the strictest standards of sustainability and ethics. Feel free to explore our collections in-store or on our website at auberi.fr, and let yourself be enchanted by gold in all its forms.
Discover Our Gold Collections at AUBERI
Whether you’re looking for a white gold ring set with diamonds, a refined rose gold watch design, or a recycled gold piece for responsible luxury, AUBERI is here to assist you in your choice. Let yourself be captivated by the incomparable shine of gold. Whether you're seduced by the timeless elegance of yellow gold or the modernity of white gold, AUBERI invites you to discover exclusive creations in-store or on our website.