TAG Heuer Men's Watches: Pushing back the boundaries of excellence

TAG Heuer History: Tradition and innovation since 1860

Founded in 1860 by Edouard Heuer in St Imier, in the Swiss Jura mountains, TAG Heuer quickly emerged as one of the world's leading watchmakers. Edouard Heuer, a 20-year-old visionary, inaugurated a watchmaking workshop that would revolutionize the measurement of time. In 1880, TAG Heuer became one of the first to mass-produce chronographs, marking the beginning of a history of continuous innovation.

The patenting of the first 1/100th of a second chronograph in 1916 cemented TAG Heuer's reputation for precision. The brand also became an official supplier to the Olympic Games, underlining its commitment to sporting excellence.

The emblematic TAG Heuer collections for men

TAG Heuer Carrera : Sporty elegance

The Carrera collection embodies the perfect blend of sportiness and elegance. Designed for professional drivers and thrill-seekers alike, TAG Heuer Carrera offers racy watches of exemplary reliability. Discover the entire Carrera collection on AUBERI. 

TAG Heuer Aquaracer : Watches of the deep

The Aquaracer collection offers bold, elegant, all-terrain watches for adventurous men. Made for the waves, the TAG Heuer Aquaracer men's watch celebrates the marine world with charisma and performance.

TAG Heuer Formula 1 : Inspired by F1 races

Directly inspired by F1, the Formula 1 collection is for men who live every moment to the full. Exemplary reliability and dynamic design make TAG Heuer Formula 1 the ideal everyday companion.

TAG Heuer Monaco : The iconic

Famous on the wrist of Steve McQueen, the TAG Heuer Monaco continues to fascinate lovers of fine watchmaking. Inspired by motorsport, it combines elegance and precision, becoming an undisputed benchmark.

TAG Heuer Autavia : For explorers

Reintroduced in 2019, the Autavia collection is inspired by vintage car cockpits and aviation. A watch for modern explorers in search of adventure.

TAG Heuer Connected : The essential tool

TAG Heuer connected watches have become an essential part of the lives of modern athletes and adventurers. Intelligent and functional, they accompany every physical activity. Discover the collection on AUBERI

Our collections

TAG Heuer Carrera

TAG Heuer Carrera

Discover the collection

Discover the collection

How to choose your TAG Heuer watch

The purchase of a TAG Heuer watch, and more specifically a TAG Heuer men's watch, is an immersion in modern chronometry. Iconic creations such as the Carrera, Monaco, Aquaracer, Formula 1 and Autavia are the result of two centuries of history combined with cutting-edge technology. Choosing a TAG Heuer means opting for Swiss excellence and a cult watch that will stand the test of time in style.

Order on AUBERI.FR

TAG Heuer Men's and Women's watches are available from AUBERI, the company's official retailer. Tank, Ballon and Rondes watches are available on our website or in our Boutique at Cap3000.

The iconic collections and models of the great watchmakers are available at AUBERI. You'll find a wide selection of luxury men's and women's watches from brands such as Blancpain, IWC, Breitling and Zenith.

We guarantee free 48-hour delivery. You also have the option of paying in 3 or 4x without charge.

AUBERI also has watchmaking and jewelry workshops accredited by the leading brands, where experts take care of the maintenance and repair of your timepieces.